Privacy Policy

Last Updated: 5 June 2025

At Green Ending Funerals, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit our website (www.greenending.co.uk), contact us, or use our services. This policy applies to Green Ending Funerals, a trading name of LDC Funeral Services Ltd, registered in England and Wales (Company Number 12039864).

1. Who We Are
Green Ending Funerals is the data controller responsible for your personal data. You can contact us at:
Email: info@greenending.co.uk
Address: Green Ending Funerals, 45 St Mary’s Road, London, England, NW10 4AS

2. Personal Data We Collect
We may collect and process the following types of personal data:

• Contact Information: Name, email address, phone number, and postal address when you contact us, request a quote, or arrange services.
• Service-Related Information: Details about funeral arrangements, preferences, or special requests.
• Website Usage Data: IP address, browser type, device information, and browsing behaviour (e.g., pages visited) collected via cookies or analytics tools.
• Communication Data: Records of correspondence, including emails, phone calls, or enquiry forms.
• Financial Data: Payment details (processed securely by third-party payment providers) for services booked.

3. How We Collect Your Data
We collect personal data:

• Directly from you when you fill out forms, contact us, or engage with our services.
• Automatically through cookies and similar technologies when you visit our website (see our Cookie Policy for details).
• From third parties, such as analytics providers (e.g., Google Analytics) or payment processors, where applicable.

4. How We Use Your Data
We use your personal data to:

• Provide and manage our funeral services, including processing bookings and fulfilling requests.
• Respond to enquiries and communicate with you.
• Improve our website and services by analysing usage data.
• Send marketing communications (e.g., newsletters) if you have opted in.
• Comply with legal obligations, such as record-keeping or tax requirements.

Our lawful bases for processing under UK GDPR include:

• Contract: To fulfil our agreement with you (e.g., providing services).
• Consent: Where you have given explicit permission (e.g., for marketing).
• Legitimate Interests: For improving our services or preventing fraud, where your rights are not overridden.
• Legal Obligation: To comply with applicable laws.

5. Sharing Your Data
We may share your personal data with:

• Service Providers: Third parties who assist with our operations, such as payment processors, IT providers, or analytics services. These providers are contractually obliged to protect your data.
• Professional Partners: Such as celebrants or venues, where necessary to fulfil your service requests.
• Legal Authorities: If required by law or to protect our rights.

We do not sell your personal data to third parties.

6. International Data Transfers
If we transfer your data outside the UK (e.g., to service providers in the EEA or elsewhere), we ensure appropriate safeguards are in place, such as UK adequacy regulations or Standard Contractual Clauses, to protect your data in accordance with UK GDPR.

7. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including encryption, secure servers, and access controls. However, no online transmission is completely secure, and we cannot guarantee absolute security.

8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal requirements. For example:

• Service-related data is kept for 7 years to comply with tax and accounting laws.
• Enquiry data is retained for 2 years unless you request deletion.
• Website usage data is typically kept for 12 months.

After this period, we securely delete or anonymise your data.

9. Your Data Protection Rights
Under UK GDPR, you have the following rights:

• Access: Request a copy of your personal data.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data (subject to legal exceptions).
• Restriction: Limit how we process your data in certain circumstances.
• Objection: Object to processing based on legitimate interests or for marketing.
• Data Portability: Receive your data in a structured, machine-readable format.
• Withdraw Consent: Revoke consent at any time where processing relies on consent.

To exercise these rights, contact us at info@greenending.co.uk. We will respond within one month, though complex requests may take longer. If you are dissatisfied, you can lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

10. Cookies and Tracking
Our website uses cookies to enhance your experience and analyse usage. For details, including how to manage cookie preferences, see our Cookie Policy.

11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their policies.

12. Children’s Privacy
Our services are not intended for individuals under 16, and we do not knowingly collect data from children. If you believe we have collected such data, please contact us.

13. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

14. Contact Us
If you have questions about this Privacy Policy or how we handle your personal data, please contact us at:
Email: info@greenending.co.uk
Address: Green Ending Funerals, 45 St Mary’s Road, London, England, NW10 4AS